Video: How Ford Marketed The Mustang To The Masses

The the hit AMC drama ?Mad Men? features a fictional ad agency in Manhattan that uses real-life products and marketing techniques to make the lives of advertising execs absolutely riveting. Products like the Kodak carousel slide projector and Heinz baked beans have been featured on the show, and the iconic Ford Mustang has been used as a reference setting a high standard for marketing execs everywhere.

So what was it about the Mustang marketing scheme that resulted in one of the most successful new car launches in American history? Ford takes a step back in history with documentary maker Cicely Gilkey with a 30-minute film titled ?Marketing the Mustang: An American Icon.? All we?ve got is a brief teaser video for now, but that?s enough to pique our interest.

It took Ford just 20 months to sell a million Mustangs, making it the fastest-selling car of all time. And thanks to its rebellious image and wide range of customization options that let young buyers purchase exactly the car they wanted. Veteran journalist and Ford Racing historian John Clor explains why the Mustang marketing campaign was so different, and so successful.

?Young people were looking for something that was the polar opposite to what was on the highways, they wanted to distance themselves from the establishment,? says Clor. Ford delivered just such a vehicle in the Mustang, and tried to include the Baby Boomer generation in the process.

An early tagline for the Mustang was directed right at the young consumers Ford hoped to lure in; ?The Mustang is a car designed to be designed by you.? Unfortunately the whole documentary is only available if you buy the Mad Men season four box set, which will set you back at least $20.

If you?re still interested in how Ford marketed the Mustang, Top Gear host Jeremy Clarkson produced an excellent look at the rebellious image and marketing success of this iconic pony car. It?s definitely worth a look, and you?ll want to stick around for Clarkson?s jaw-dropping declaration at the very end. Cheers!

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Source: http://www.stangtv.com/news/video-how-ford-marketed-the-mustang-to-the-masses/?utm_source=rss&utm_medium=rss&utm_campaign=video-how-ford-marketed-the-mustang-to-the-masses

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Florida Sit-In Against ?Stand Your Ground?

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Source: www.nytimes.com --- Sunday, August 11, 2013
A group formed after the death of Trayvon Martin remained ensconced in the state?s Old Capitol building, demanding changes to the Stand Your Ground provision of Florida law. ? ? ? ? ...

Source: http://www.nytimes.com/2013/08/12/us/dream-defenders-arent-walking-out-on-their-florida-protest.html?partner=rss&emc=rss

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For Dell, buyout uncertainty adds to poor PC sales outlook

By Poornima Gupta

SAN FRANCISCO (Reuters) - Months of public bickering, secretive backroom negotiations and eleventh-hour deals for control of Dell Inc belie the fact that the combatants are vying for a company facing steadily declining sales prospects.

The tussle between Chief Executive Michael Dell and firebrand activist investor Carl Icahn is also starting to spook some customers.

It's the last thing a company, grappling with the ever-darkening global outlook for personal computers, needs. IDC estimates Dell's PC shipments slid 4.2 percent in the second quarter, compared to a year earlier.

Some customers have begun asking if Dell is even going to be around in the longer term, said Michael Gavaghen, vice president of sales and marketing at Florida-based Dell reseller SL Powers. Sales are taking longer to close as well, he said.

"We hold their hand and gently say to just table the purchasing decision another few weeks," said Gavaghen. He stressed, however, that customers are "not fleeing by any means."

The cacophony surrounding the $25 billion buyout bid proposed by Michael Dell and Silver Lake Partners has picked up over the past month. Icahn threatened to wage a campaign to replace the CEO and his board, and sued the company in Delaware to try to force an earlier shareholder vote.

Michael Dell raised his offer twice to try to win over major investors. A shareholder vote has been scheduled for September after being delayed three times.

Morale within the company is stable for now, say some employees, though they add that could change rapidly if Icahn has his way and were to reshuffle management.

John Pucillo-Dunphy, senior engineer and owner of Miracle Networking Solutions, a Dell reseller based in Middleboro, Massachusetts, said he supports Dell's going private and is more comfortable with Michael Dell's leadership since it remains unclear what Icahn's long game is.

"I have seen the emails from Michael Dell. I haven't seen anything from Icahn," Pucillo-Dunphy said.

Icahn, who with 8.9 percent of the company is now its second-largest shareholder, has said little about what future he envisions for the company beyond that it has promising prospects based on its large base of PC customers, and that it should remain partly public.

Pucillo-Dunphy said customers are not overly concerned about the drama. "For the most part, they kind of have that mentality that (Dell is) too big to fail."

The company declined to comment on the issue. Michael Dell sent employees an email on Thursday exhorting the troops to stay focused. He followed that up on Friday with a similar assurance for customers.

"I know this hasn't been an easy time. The competition has been aggressive during this period of uncertainty, but we are, as we have always been, determined to prove to you why Dell is the best solutions provider to meet your needs," the CEO said.

WATCHING AND WAITING

China's Lenovo zipped into first place for PC sales globally in the second quarter, and its 16.7 percent market share now takes it past Hewlett-Packard's 16.4 percent, IDC estimates. Dell is No. 3 at 12.2 percent.

Apart from personal computers, analysts say arch-rival HP already outpaces Dell in key areas of the industry including networking and storage. HP is also making strides into enterprise computing, catching attention with its just-launched Moonshot micro-servers, intended to save on power and costs for corporations.

"Without individual specifics, (it is) safe to say that the roadmap is robust," said Dell spokesman David Frink, adding that the company will soon host a number of customer conferences around the world to showcase new products and services.

Analysts have so far refrained from estimating the longer-term impact of the battle on Dell's business. They are watching the situation carefully ahead of the company's quarterly earnings release on August 20.

"It's going to be a high-risk and painful process," Morningstar analyst Carr Lanphier said, adding that the unsettled outcome "makes customers leery."

The average Wall Street forecast is for quarterly profit of $417 million, about half the $875 million reported a year ago. Revenue is expected to slip 2 percent to $14.2 billion.

Dell's fortunes remain closely tied to PC sales, despite $13 billion in acquisitions since 2008 to expand into everything from software to networking. PC sales, which have been shrinking for the last three years, still yield half of revenue.

Global PC sales are expected to fall 7 percent this year and 4.5 percent next year, according to analysts at CLSA. Dell's revenue is seen shrinking every year through 2016, according to Boston Consulting Group, the firm hired by Dell's board to review the buyout offer.

"Investors should take the Silver Lake-Michael Dell bid and run for the hills," said Brian Marshall, analyst with ISI Group. He said the company may end up underperforming his earnings forecast of 26 cents per share on revenue of $14.3 billion.

The CEO, responding to opposition to his buyout, had raised his offer price this month by a dime to $13.75 a share and tacked on a special dividend of 13 cents per share. Before the offer was announced in February, shares were trading around $10 apiece.

Michael Dell, who holds roughly a 16 percent stake in the company he started in college in 1984, wants to overhaul it without interference from shareholders. His option involves sticking to a path established years ago, of transforming the company into a provider of services like storage and computing to corporations and government agencies, in IBM's mold.

Yet even if he should triumph over Icahn, some analysts think it may be too late, since a large swathe of the corporate market has been locked up by IBM and Hewlett-Packard Co.

"HP and IBM have being doing this for the last seven to 10 years," said Steven Nathasingh, managing director at research and consulting firm Vaxa Inc. "Dell has just started."

(Editing by Edwin Chan, Tiffany Wu and Prudence Crowther)

Source: http://news.yahoo.com/dell-buyout-uncertainty-adds-poor-pc-sales-outlook-110600198.html

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For sale brand new HTC Sensation XL-$259,Sony Xperia-$280

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Apple iPads:
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Apple iPad mini Wi-Fi..............................$300.00
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Apple iPad 3 Wi-Fi + 4G 32GB.................$280.00
Apple iPad 3 Wi-Fi + 4G 16GB.................$300.00
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Apple iPhone 4G 32GB ---- $ 250.00
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BlackBerry Porsche Design P'9981..$500
BlackBerry Bold 9790.................$315
BlackBerry Playbook WiMax......$320
BlackBerry 4G Playbook LTE.....$300
BlackBerry 4G Playbook HSPA+....$305
BlackBerry Torch 9850.........$275
BlackBerry Torch 9810.........$270
BlackBerry Torch 9860.........$280
BlackBerry Bold Touch 9900------$260
BlackBerry Bold Touch 9930------$250
BlackBerry Bold 9780 ----- $ 230.00
BlackBerry Bold 9650 ----- $ 260.00
BlackBerry Torch 9800----$220
Blackberry 9700 Onyx --- $ 200.00
Blackberry Bold 9000 ?-- $170.00

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HTC One X................$300
HTC Velocity 4G Vodafone...$310.00
HTC Velocity 4G.......$280
HTC Titan II..............$270
HTC Sensation XE.......$240
HTC EVO Design 4G...$269
HTC Sensation XL...$259
HTC Explorer.............$260
HTC Panache.......$250
HTC Trophy----$230
HTC EVO 3D CDMA---$200
HTC Sensation 4G----$220
HTC Desire S-----$220
HTC Incredible S---$220
HTC DROID Incredible 2-------$220
HTC ChaCha----$200
HTC Flyer-----------$200
HTC Desire HD---$200
HTC Aria-----$200
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Samsung Galaxy S III i9300 64G........$300
Samsung I9100G Galaxy S II...............$280
Samsung Galaxy Ace Duos..............$280
Samsung Galaxy Note N7000......$280
Samsung i9250 Galaxy Nexus......$280
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Company Address:381 Ashford Road, Laleham, Staines, Middlesex, Tw18 1qg

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Source: https://community.wyse.com/forum/showthread.php?11158-For-sale-brand-new-HTC-Sensation-XL-259-Sony-Xperia-280&goto=newpost

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F1: Jackie Stewart says 2014 absence for India is ''not good''

From GMM

Sitting out next year's F1 calendar is "not a good message" being sent by organisers of the Indian grand prix.

That is the warning of triple world champion Sir Jackie Stewart, following news India will not host a race next year before returning to F1 in 2015.

Amid the undoubted tax and customs issues, and the pressure on F1 chief executive Bernie Ecclestone to limit the calendar to 20 races next year, Indian organisers insist missing 2014 is simply "a scheduling matter".

"These kinds of adjustments take place all the time," said a spokesman for organisers Jaypee.

He explained that Ecclestone offered India a March date on the 2014 calendar, but with this year's race taking place in October, the two races would have taken place too closely together.

"We were then given the option of holding it in March in subsequent years," said the spokesman.

But Stewart, a veteran figure in the F1 paddock for almost five decades, indicated he thinks the real issue is about tax and customs.

"F1 has been able to handle the issue in every other country we go to -- whether it's Hungary, Korea, Singapore, Malaysia or China," the 74-year-old told the India-Asian News Service.

And Stewart said the situation, culminating in India skipping at least the 2014 schedule, could hurt the country's F1 foray.

"It is certainly not a good message the Indian grand prix is sending out to the motor sports world, and is not positive for India's image when questions are raised about it," he said.

Not only that, spectator numbers dropped from 95,000 for the inaugural race in 2011 to just 60,000 last year. And after October's race, 16 months will pass before India hosts the next grand prix.

"This year's race is crucial," Jackie Stewart agreed, "and if the race in 2015 gets the right promotion, there's no reason why it shouldn't again attract large crowds."

Source: http://www.auto123.com/en/racing-news/f1-jackie-stewart-says-2014-absence-for-india-is-not-good?artid=158703&utm_medium=feeds&utm_source=feed-RACE&utm_campaign=feeds

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Weekend Debate: Your most emotional gaming moment ...

Hey there folks. After a fortnight?s absence, Weekend Debate returns! Your topic for debate this week is a straightforward one. I?d like to know what?s the most emotional moment you?ve ever experienced in a videogame?

The incredible conclusion of Journey perhaps? The harrowing opening scenes of The Last of Us? Aeris? demise in Final Fantasy VII? Let me know below.

The four most eloquently put suggestions win themselves two PS Vita titles: Little Deviants and Smart As.

I?ll admit that I have a slightly ulterior motive for this week?s discussion, which will be revealed next week. Even if you?re not interested in the prize on offer, I?d love it if you all chimed in!

Source: http://blog.eu.playstation.com/2013/08/09/weekend-debate-your-most-emotional-gaming-moment/

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Bill Gates Promotes Vaccine Projects, Swipes At Google

[unable to retrieve full-text content]Nerval's Lobster writes "In a new interview with Bloomberg Businessweek, Bill Gates discussed his Foundation's work to eradicate polio and malaria, while suggesting that vaccine programs and similar initiatives to fight disease and poverty will ultimately do much more for the world than technology projects devoted to connecting everybody to the Internet. While Gates professes his belief in the so-called digital revolution, he doesn't think projects such as Google's Internet blimps (designed to transmit WiFi signals over hundreds of miles, bringing Internet to underserved areas in the process) will do the third world nearly as much as good as basic healthcare. "When you're dying of malaria, I suppose you'll look up and see that [Internet] balloon, and I'm not sure how it'll help you," he said. "When a kid gets diarrhea, no, there's no website that relieves that." Gates then sharpened his attack on the search-engine giant: "Google started out saying they were going to do a broad set of things. They hired Larry Brilliant, and they got fantastic publicity. And then they shut it all down." Google focusing on its core mission is fine, he added, "but the actors who just do their core thing are not going to uplift the poor." The Microsoft co-founder also has no intention of following Elon Musk, Jeff Bezos, and other tech entrepreneurs into the realm of space exploration. "I guess it's fun, because you shoot rockets up in the air," he said. "But it's not an area that I'll be putting money into.""

Read more of this story at Slashdot.

Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/m_YufWoGloA/story01.htm

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