Strategic Communications Audit: Measuring Relationships and ...

Posted by admin on November 14th, 2011 | What's On

EXECUTIVE PROFESSIONAL DEVELOPMENT WORKSHOP

22-23 NOVEMBER 2011

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Strategic Communications Audit: Measuring Relationships and Reputation

A strategic communications audit is a systematic assessment, either formal or informal, of an organization?s capacity for, or performance of, essential communications practices.

It determines what is working well, what is not, and what might work better if adjustments are made. Now our profession demands competency: in conducting research, making the right decisions based on the inputs to solve communication problems?

Facilitator:

Magdalena Wenas CPR,M.Com, Communication Analyst & Strategist

Yanti Sugarda, Managing Director Polling Center, Social and Marketing Research

Program outline

• Know Critical Strategic Communications Practices
• Understanding Of Balanced Scorecard In Communications
• Communication Audit and Communications Grid: Evaluation-Measurement and Research
• Quantitative and Qualitative Research
• Measuring Relationships And Changes: Attitude Change, Behavior Change and Social Cultural Change
• Essential Strategic Communications Practices
• Input ? Output and Outcomes in Communication Audit

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Corporate Conversations: Effective and Appropriate Internal Communications ? The Neglected Strategic Element

Treating people?not money, machines or minds as natural resource may be the key it all?no organizational relationships are as important as those with employees at all level

Facilitator:

Magdalena Wenas CPR,M.Com, Communication Analyst & Strategist

Ria Ariyanie, Managing Director Talk Link, Candidate CPR

Program outline

• The Necessity for a Good Internal Conversation

• The Goals of Internal Communication

• How Management Shapes Appropriate Communication

• Internal Communication and Corporate Development

• Communication Principles and the Importance of Understanding Corporate Culture

• Internal Communications in Times of Change: Yammer the Internal Digital Communication

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Tuesday & Wednesday

22-23 November 2011

08.30 ? 17.00

Le Meridien Hotel, Jakarta

Registration and Information please contact:

Meity: 021-5300476? / 0821 2426 0643

Ext: 2036

Fax: 021-5360009

Investment :

1 day Workshop : Rp. 1.500.000,-

2 days Workshop : Rp. 2.500.000,-

Transfer to The Jakarta Post

Bank BCA Gajahmada A/C No. : 012.301936.6

Behalf Of PT. Bina Media Tenggara

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Source: http://imo.thejakartapost.com/blog/2011/11/14/strategic-communications-audit-measuring-relationships-and-reputation/

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