Chris Brogan, arguably the most well-known social media subject matter expert and?#1 ranked top small business influencer on Twitter, has jumped full speed ahead into learning the ins and outs of Google+, Google?s new attempt at launching a successful social networking platform. ?Brogan has apparently spent hundreds of hours on the site and is now writing a book ,?Google+ for Business: How Google?s Social Network Changes Everything,?slated to launch in November. ?While Google+ has not yet activated business profiles, Brogan states that now is the time for small business owners to join the platform.
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3 Ways Small Businesses Can Get Started Now on Google+
1) Create a personal Google+ account now, rather than waiting until business profiles are activated.?
Like any other social networking site or platform that has been launched in the past, businesses have been left in the dark on how and when to join. ?That?s fine because the point of a social network is to, you guessed it, be social by connecting people with people, not people with businesses. ?Just like in real life, businesses will eventually become part of the conversation as people ask one another what they do for a living, so create a personal Google+ profile now and start connecting.
2) Fill out your Google+ profile with as much detail as possible.
Since the conversation eventually leads to business, or your profile page?in online terms, it?s critical that small business owners fill out every last detail on their profile bio. ?Many customers do business with people that they like, share a common interest with or have researched online, so think of your Google+ profile page as a free billboard for yourself and your business. ?A huge advantage of filling out each detail is the ?Visible in Search? option on your profile. ?Make sure this option is turned on, as this is an easy and fantastic way to increase your search rankings on Google.
3) Network with other Google+ members and share valuable content.
Networking with other Google+ members is no different than networking with individuals on Twitter or LinkedIn. ?Network with members that have like-minded interests, might be potential customers and even chat about the latest industry trends with fellow competitors. ?The name of the game for building credibility online and in the social media world is to share valuable content, insightful perspective and interesting news. ?The best content to share of all is original content from your other channels, whether your blog posts, photos of your products, behind-the-scenes videos and anything else that customers might find interesting.
Read more at Entrepreneur >>
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What do you think of Chris Brogan?s advice on joining Google+ now, rather than waiting for business profiles to be activated? ?For those of you already on Google+, what do you think of it so far? ?Leave your thoughts in the comments below.
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Source: http://www.firmology.com/2011/08/27/3-ways-small-businesses-can-get-started-now-on-google/
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