Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M

Two mobile veterans who worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple's iAd program, are announcing a new company today called Adelphic Mobile. Jennifer Lum, who was the vice president of ad ops at Quattro, tells me that me that she teamed up with her Quattro colleague Changfeng Wang because they wanted to tackle some of the unsolved problems in mobile advertising. Specifically, she says that Wang has developed new "Audience Cube" targeting technology that should help "unlock" the brand badges for mobile campaigns, giving advertisers new insight about who exactly their ads are reaching.

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